Bleed - Printing that extends to the edge of a sheet or page after trimming.
Border - The decorative design or rule surrounding matter on a page.
Bullet - A dot or similar marking to emphasize text.
CMYK - Abbreviation for cyan, magenta, yellow and key (black), the four process colors.
Color Separation
Technique of using a camera, scanner or computer to divide continuous-tone color images into four halftone negatives. (2) The product resulting from color separating and subsequent four-color process printing. Also called separation.
Crop Marks - Lines near the edges of an image indicating portions to be reproduced. Also called cut marks and tic marks.
Dots-per-inch - Measure of resolution of input devices such as scanners, display devices such as monitors, and output devices such as laser printers, imagesetters and monitors. Abbreviated DPI. Also called dot pitch.
DPI - Considered as “dots per square inch,” a measure of output resolution in relationship to printers, imagesetters and monitors.
Dummy - Simulation of the final product. Also called mockup.
EPS - Encapsulated Post Script, a known file format usually used to transfer post script information from one program to another.
Fold Marks - With printed matter, markings indicating where a fold is to occur, usually located at the top edges.
Folio (page number) - The actual page number in a publication.
Format - Size, style, shape, layout or organization of a layout or printed product.
Four-color Process Printing - Technique of printing that uses black, magenta, cyan and yellow to simulate full-color images. Also called color process printing, full color printing and process printing.
Graphic Design - Arrangement of type and visual elements along with specifications for paper, ink colors and printing processes that, when combined, convey a visual message.
Gray Scale - Strip of gray values ranging from white to black. Used by process camera and scanner operators to calibrate exposure times for film and plates. Also called step wedge.
Gutter - In the book arena, the inside margins toward the back or the binding edges.
Landscape - Artist style in which width is greater than height. (Portrait is opposite.)
Letter Paper - In North America, 8 1/2’ x 11’ sheets. In Europe, A4 sheets.
Logo (Logotype) - A company, partnership or corporate creation (design) that denotes a unique entity. A possible combination of letters and art work to create a “sole” entity symbol of that specific unit.
Pica - A unit of measure in the printing industry. A pica is approximately 0.166 in. There are 12 points to a pica.
PMS - Obsolete reference to Pantone Matching System. The correct trade name of the colors in the Pantone Matching System is Pantone colors, not PMS Colors.
Point - Regarding type, a unit of measure equaling 1/12 pica and .013875 inch (.351mm).
Portrait - An art design in which the height is greater than the width. (Opposite of Landscape.)
Proof - Test sheet made to reveal errors or flaws, predict results on press and record how a printing job is intended to appear when finished.
Proofreader Marks - Standard symbols and abbreviations used to mark up manuscripts and proofs. Also called correction marks.
Proportion Scale - Round device used to calculate percent that an original image must by reduced or enlarged to yield a specific reproduction size. Also called percentage wheel, proportion dial, proportion wheel and scaling wheel.
Ragged left: Type that is justified to the right margin and the line lengths vary on the left.
Ragged right: Type that is justified to the left margin and the line lengths vary on the right.
Register - To place printing properly with regard to the edges of paper and other printing on the same sheet. Such printing is said to be in register.
Register Marks - Cross-hair lines on mechanicals and film that help keep flats, plates, and printing in register. Also called crossmarks and position marks.
RGB - Abbreviation for red, green, blue, the additive color primaries.
Separations - Usually in the four-color process arena, separate film holding images of one specific color per piece of film. Black, Cyan, Magenta and Yellow. Can also separate specific PMS colors through film.
Spread - Two pages that face each other and are designed as one visual or production unit.
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